Social Media for Business Diploma

Social Media Courses

This diploma covers how best to use all key social media platforms such as Facebook and LinkedIn from a businesses perspective. You’ll look at strategy, effective communication and marketing essentials to give you a rounded skillset.

Diploma

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About This Diploma

Upon successful completion of this diploma, you’ll be social media savvy and confident when it comes to digital marketing. Whether this is a part of your role or the main focus of your job, it’s never been more crucial to be on the top of your game when it comes to the ins and outs of social media and digital marketing.

With this diploma, you’ll get to grips with several key social media platforms, and you’ll explore the essential areas of search engine optimization (SEO), social media strategy, Google’s website tools, and more. As part of this training, you’ll have access to elective courses in web design, the Adobe Creative Cloud, and event management that will allow you to further tailor the programme to your interests and career objectives.

You may have used social media apps for years, but do you know how these platforms are managed and optimised behind the scenes by the marketers and advertisers who are trying to connect with users? With this programme, you will!

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Aims and Objectives

Gain the skills required to confidently manage the social media presence of a business.

Courses Included

Social Media Courses

Blogging for Business

This course starts by exploring and using others’ blogs to gain exposure and moves on to creating and managing your own blog, producing and distributing…

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Communication Courses

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by…

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Social Media Courses

Facebook for Business

Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this…

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Social Media Courses

Instagram for Business

This course will teach you what you need to know about Instagram, the popular image-sharing platform, and how it can help your business with its…

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Course

Social Media Courses

Introduction to Google Website Tools

This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website.…

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Course

Social Media Courses

LinkedIn for Business

This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the…

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Course

Marketing Courses

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to…

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Course

Social Media Courses

Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can…

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Course

Social Media Courses

Social Media Strategy for Business

Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as…

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Social Media Courses

Video for Business

This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into…

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Course

Elective Courses

In addition to the core courses, you also choose two additional elective courses. Below is a list of recommended courses but there is a wider list available. Please speak to a Course Advisor for full details of how best to tailor this Diploma to your requirements.

Graphic Design Courses

Animate CC

The Adobe Animate CC course will help you learn how to create online animations. Such animations are found all over the internet on websites, online…

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Event Management Courses

Event Management Essentials

Learn some tricks of the trade and really get to grips with event project management to ensure your events are always ones people are talking…

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Graphic Design Courses

Illustrator CC

To work as a graphic designer, there are many industry standard packages that you’ll need to master and Illustrator is one of the most commonly…

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Course

Social Media Courses

LinkedIn for Jobseekers

If you’re looking to maximise your reach and extend your network while searching for a new role, this course will provide valuable guidance on making…

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Course

Graphic Design Courses

Photoshop CC

If you’re working towards a career as a web designer, then our Photoshop CC course will give you a great foundation and allow you to…

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Course

Social Media Courses

Pinterest for Business

This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.

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Course

Personal Development Courses

Time Management

Time management training increases your productivity and efficiency. This is the ideal course for anyone who wants to get more done in less time.

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Course

Social Media Courses

Twitter for Business

This short course takes you through the basics of how to get started with this popular social media platform, enabling you to make effective use…

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Course

Social Media Courses

WordPress for Business

This course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing the site and how to…

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Course

Pre-Requisites

There are no specific pre-requisites required before starting this diploma.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –

Self-Funded:

Flexible payment plans to help you spread the cost* available at many of our centres;
You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

Providing a comprehensive training programme outlining learning outcomes
Tailored personnel letters
Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

With this diploma, you will be prepared for many opportunities, such as Digital Marketing Assistant, Social Media Specialist, Marketing Coordinator, and more.